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Yes, its confusing isn’t it? And after all, do we really have time to scrutinise the ingredient lists of the beauty products we pick up to help our hair & skin be at its best?
It’s just a habit for me, I never pick up a product without looking at the ingredient list first. If I am unhappy with the ingredients it simply goes back on the shelf. And it never fails to amaze me how many brands mislead customers by making bold statements such as “enriched with xxxxx oil on the front label. When in fact, your turn to read the ingredients list and see that they are actually using the extract form and NOT the actual oil.

Its painful to see that in fact, there is nothing natural at all about this product but the perception to the potential customer is contradictory, it makes them think they are purchasing a “natural” product. Let’s dive in deeper and check out an example of a not so good ingredient list:

Water, Cetrimonium Chloride, Cetyl Alcohol, Dimethicone, Behenyl Alcohol, Benzotriazoyl Dodecyl P-Cresol, Fragrance, Benzyl Alcohol, Simmondsiachiness (Jojoba) Seed Oil, Olea Europae (Olive) Fruit Oil, Amodimethicone, Dicapryly Ehter, Lauryl Alcohol, Disodium EDTA, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Sodium Benzoate, Citric Acid, Hydrogenated Olive Oil, Tocopherol, Solanium Lycopersicum (Tomato) Fruit Extract, Linalool, Geraniol, Limonene, CI 19140/Yellow 5, CI 14700.Red 4.

Note that the above product states on the front label: “Infused with Lycopene a powerful antioxidant”. This is slightly misleading as although the product contains Solanium Lycopersicum (Tomato) Fruit Extract, it is present in a very small concentration and this is just the extract, not the oil which is often more expensive and more difficult to source. On the plus side, despite being concentrated with lots of synthetic ingredients, it does contain Jojoba Seed Oil and Olive Oil which is relatively high up in the ingredients list suggesting that its present in a relatively high concentration and therefore the consumer would expect to reap the benefits of these ingredients. Remember, the ingredients are always listed in order of concentration, the first ingredient is the most abundant and the last ingredient is the least abundant.

Be wise, read that ingredient list, its there for a reason. Here is a short list of ingredients to avoid in haircare products:

Isopropyl alcohol
Proplyene glycol
Sulfates
Parabens
Artificial Fragrances
Silicones
Synthetic Colours
Triclosan
Methylisothiazolinone
Mineral Oil
Formaldehyde
Diethanolamine (DEA) Triethanolamine (TEA) 

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